Our goal was to create a souvenir FIFA World Cup glass. A glass that actually embedded Coca Cola™ into the FIFA World Cup.
This led us to a dual branded glass – Coca Cola™ on one side, FIFA World Cup™ on the other. We intertwined both brands together using the iconic Coca Cola™ DRD™ (Dynamic Ribbon Device).
We delivered a strategic asset The Coca ColaTM Company could leverage to help activate their FIFA World Cup sponsorship.