There have always been suspicions that people were ‘removing’
Coca-Cola™ and other branded glasses from anywhere and everywhere they could; restaurants, cafes, bars, and hotels.
Maybe it was because people couldn’t buy them!
This is true with branded beer glasses, and other branded glasses – products designed and manufactured as marketing tools, available only in PODs (Points of Drinking).
What If we asked ourselves. What if branded glasses were available for purchase in retail outlets?
That’s how we came to create our very own licensing business. After Paşabahçe obtained a license agreement from Coca Cola™ we developed a whole line of Coca Cola™ branded glasses for the retail market. And then we did the same with Corona, GUINNESS®, Captain Morgan, Miller and Game of Thrones.
We strengthened a whole lot of companies’ market positions by allowing brand enthusiasts to purchase a piece of their favorite brand in glass for home.