What If we asked Paşabahçe. What if we created together a new global, ‘designer’ crystal glass brand, rooted in the now and looking beyond the dining table to the home as a whole?
Paşabahçe did the rest and the thinking was simple. We live in a confusing world. A world with so many choices, so many products, so much ‘noise’. Things can be different. The remedy is simple. Because simple is beautiful…
Simple is pure, clear and transparent.
Simple is useable, clean and uncluttered.
Simple is timeless, convenient and reliable.
Simple gives us a feeling of confidence, trust and satisfaction.
Simple is smart.
Simple is modern.
Simple stands to reason.
Simple is all of this and that is why things are so rarely simple. Designing and making something simple is not as simple as it seems. Simplicity starts with caring enough to consider actual needs and then refining them to their bare essence; nothing more, nothing less, so that the final object is easy to understand, use and live with.
All of this means getting closer to the user, where less is more and form meets function, in the right place at the right time. This idea of simplicity is the guiding principle behind Nude, reflected in the design aesthetic, mind-set and culture. The result is the Nude promise reflected in glass. Nude… simple is beautiful.
We strengthened Paşabahçe's market position by inspiring a simple, new, modern, global designer brand. Nude.