We started looking into ‘microwave’, a fast, convenient, safe and popular method of cooking. The two main materials that are used in microwave cookware are plastic (unhealthy) and silicone (expensive). Glass, on the other hand, is perfect for the task and we work with Pasabahce, the Sultans of Glass.
We wanted to take it a step further though. What If, we asked ourselves, we take the two main advantages of microwave cooking – fast and convenient – and ‘stretch’ them onto the table?
That’s how we ended up with a unique line of Microwave-to-Table cooking and serving products. All the products are food-specific and beautiful to cook with and serve in.
There’s one for rice – the most cooked food at home all over the world - that allows the grains to cook perfectly. There’s one for pasta, with a built-in strainer, so once the pasta is ready, the strainer is lifted out of the water easily and placed on the table – one-stop cooking. There’s a steamer for vegetables, an actual steamer; total separation of veggies and water. Perfect for dim sum as well.
And there’s a whole range of products for kids in the pipeline – popcorn, hotdogs, omelets and poached eggs.
We strengthened Pasabahce’s market position by opening a new market niche with an innovative line of new products.