What If we look at things differently. Let’s take existing glass products from Paşabahçe and Upcycle them into redefined, relevant and beautiful new solutions for modern kitchens.
Why Upcycle? Because we believe in ‘using what we have’. Upcycling saves resources, time and money. So this simple philosophy isn’t only smart design, it’s good business.
Rethink. Repurpose. Refine. This became our ‘Zest’ mantra, our process and our promise. And with ‘Zest’ It’s why we get up in the morning. It’s why we exist. And that’s how Zest™ came about, the first wholly up-cycled kitchenware brand: We took a simple ‘old’ glass and repurposed it into a citrus squeezer. We took a flower vase and repurposed it into a cutlery drier. We took a goldfish aquarium and repurposed it into a storage container.
We strengthened Paşabahçe's market position by creating a new, trendy, environmentally conscious retail brand.