What is it about football that trumps all other sports? This leads to a long, important and deeply valuable discussion worthy of a PHD. But for our purposes, given our history with football (soccer, if you must), the unparalleled popularity of the sport is enough. We have been making the Coca Cola™ World Cup souvenir glass for many years now and we know how well they sell.
As is our nature, we wanted to take it one step further, to make our own football glass. What If we asked ourselves, we could find a way to create a glass that regardless of the print or logo embossed on it, would ooze football-ness in the most profound way possible? We landed on football boots as our lens and looked though it to create a total football glass with ‘studs’ (cleats, if you must).
We strengthened our own market position by creating a glass for the largest sport fan base in the world that can be licensed by an endless number of commercial entities.