Coca Cola™ owns one of the most iconic glass shapes in the world, the contour Coca-Cola bottle.
What If we asked ourselves, we created a Coke can-shaped glass? It would be a natural sister to the bottle-shaped glass. We checked the world over and no such glass existed.
We used the iconic Coca Cola DRD™ (Dynamic Ribbon Device), embossed it on a can-shaped glass and created a non-mistakable Coke can glass.
This was back in 2007. Since then, more than 100 million can-shaped
Coca-Cola™ glasses have been manufactured. This was our first Signature Glass that became a global success.
We strengthened Coca-Cola’s market position by creating a second Signature Glass to cement their core brand shape, building on the bottle, now with the can.